Black Bridge Brewery, located in Swift Current, is one of the original Saskatchewan craft breweries. A large part of their revenue had come from keg sales in the past but, with COVID decreasing foot traffic in bars and restaurants, they needed a way to increase take-home sales.

We found the view toward craft breweries in SK to be quite polarized. Either people really love the distinct flavour profiles or found them too intense. We also found that people thought Black Bridge delivered a consistent level of quality across their portfolio of brews and offered something for almost everyone. Most topics seem to be quite polarizing right now, so we decided to have a little fun and show that beer is something that should bring us together.