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By WinField

About the
project

Pandemic supply chain shortages were causing herbicide availability to be more limited than most years. Convincing farmers to get their orders in early was the only way to ensure they’d be able to benefit from WinField United’s full selection of pesticides and adjuvants.

With a simple animated execution, we wanted to create an increased sense of urgency in farmers to not sit on the decision and book their chemicals early. Or else, they could find themselves. SOL.