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You Belong Here

Camp Kindling_You Belong Here_Header

About the
project

After working with the fine people at Saskatchewan Co-operative Association on the Co-op Camp brand and marketing strategy, we were excited to put our thoughts to work. Unfortunately, the pandemic forced us to wait since in-person camps were paused. With camp back up and running for 2022, though, we finally launched a campaign in April to drive sign-ups.

The campaign targets youth 12-18 years old plus their parents. We might be biased, because we think all of the work is great, but our favourite is the TikTok ad.

Social Ads