Collabria, Canada’s largest issuer of credit cards and related services to credit unions, was on the cusp of releasing a new app for users to manage their credit cards. With the application already well in the works, Balloonfish was brought on to develop a name and identity. Through a collaborative client-agency process, the CardWise name was selected – simple and memorable. The logo and visual elements leverage the existing credit card design to create a clean, modern look.