Fuel is a big input cost for many businesses. For those with their own supply, having a simple and reliable way to secure, track and manage it is essential. In fact, monitoring fuel usage can offer insights into staffing and maintenance issues, too. Fuel Lock allows users to lock their tanks and track usage from anywhere with an easy-to-use app.

We developed a campaign to drive sales leads for retailers across North America. We targeted dealer areas with relatable, vehicle-centric iconography and animation to engage viewers and drive home the key benefits.