In a world inundated with subscription models, getting people to sign up for immediate gratification is easy. Why, then, is convincing people to subscribe to their future financial well-being so difficult?

Leveraging the insight that Saskatchewan Pension Plan is like any other subscription service, but with a much more profound, lasting benefit, we created a small series of ads that demonstrated how prioritizing your retirement investments should be as much a no-brainer as subscribing to any other service.