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Smarter Loans for Smarter Students

About the
project

TCU Financial Group is a Saskatchewan Credit Union that’s been serving members since 1952. To successfully compete with big banks and credit unions we have to push the creative to work extra hard to gain share of voice.

The student campaign needed to break through to a younger audience – one that doesn’t appreciate having their scrolling interrupted by ads. We developed entertaining animated ads (that felt more like content) which linked to landing pages to complete the story and ask for the student loan business. The result? The most student loan leads TCU had ever received without increasing the campaign budget.

Tactics