A farmer has a lot to consider when selecting a seed variety that’s best suited to their field’s conditions. Soil types can vary within a particular field, meaning a variety that will grow well in one spot might not grow as well in another.

To tackle this variability, WinField combined two soybean varieties in one bag to improve the overall average yield potential across all regions of a farmer’s field. Paired with social ads copy, we dramatized the benefit to get farmer’s attention and drive WinPak sales.