There are a lot of players in the corn seed space, which leads to a lot of hybrids available for farmers to sift through. With our main message that WinField has a hybrid that’s right for you (and your operation), we set out to develop creative that would stand out in a cluttered market and generate sales for WinField.

Introducing match.corn. Playing off the well-known internet dating site, match.com, we developed personal ads for CROPLAN® Corn by WinField. The ads received a lot of social engagement, positive brand associations and excited anecdotal feedback, but most importantly WinField exceeded their sales targets and sold more corn than ever before.