Aside from the website, WinField United Canada’s product guide is the most important source for details on everything WinField has to offer. With a newly defined brand strategy, we needed to make this crucial piece of collateral match their tone, visuals and personality.

Balloonfish created a new visual style for the guide that injected WinField’s Indie Renegade brand essence. Each year the guide gets a refresh/update, and while the layout is easily adapted to shifting content, the overall look and feel remains solidly WinField.