Every big bank says they serve small business. But if you’ve ever owned or worked in a small business, you know the truth is much less encouraging.

As a local credit union, though, Affinity’s commitment to small business runs deep. They understand that the effort, passion and care it takes to run a small business is often anything but small.

What began as an anthemic video demonstrating their passion for small business turned into a broader campaign with a range of materials.