Bin-Sense reduces a farmer’s grain storage risk by monitoring temperature and moisture levels inside bins. Balloonfish set out to drive awareness and leads while leaving a memorable and relatable impression.

Our research told us that roughly one-quarter to one-third of the world’s grain stock is lost or damaged during storage. We took this insight, then dramatized and personified the act of going bad. What happens when your grain goes bad? Does it sneak out at night and get in trouble? Maybe it hosts dance parties in the bin? Our creative delivered the key benefit of always knowing what’s happening in your bin in a more memorable way than focusing solely on features.