Recently, SIMSA had focussed communications efforts on establishing their expertise in Saskatchewan’s growing nuclear sector. With that industry expansion, however, SIMSA wanted to ensure they weren’t seen as losing sight of their core members: particularly those in mining.

SIMSA is built on providing an easy-to-access, reliable network of professional suppliers, quietly supporting major mining and industrial companies and projects from behind the scenes. Using a double-exposure effect and confident language, we created a campaign that reflected the critical role SIMSA plays and reaffirmed their commitment to the industry that shaped them.