Mining and resource companies offer some pretty great benefits packages. But what about those organizations that work on the periphery – the services and suppliers that support them?  As an organisation dedicated to these suppliers, SIMSA saw an opportunity to close the gap by offering a comprehensive benefits package to rival the big players. But they needed a name and identity to capture its essence. 

With the help of Balloonfish, Protecture was born. We developed the name, logo, visual ID and a range of materials to help them share this amazing new offering with the world. Heck, we even ditched our old benefits and signed up ourselves!