Worrying about your grain doesn’t end at harvest. Once it’s in the bin, heat and moisture can turn a bumper crop into a stinky, hot disaster and put a serious dent in your livelihood.

With Bin-Sense smart grain monitoring, you can feel confident that conditions in your bin are always optimal so the quality of your grain stays at its best – no more remembering to manually check the bins or switch on the fan. Now that’s peace of mind you can sleep easy on.

This campaign leveraged two approaches: touching on a farmer’s worst fears of their grain going bad, while also sprinkling an assortment of real customer reviews to add an authentic voice to the positive power that using Bin-Sense can have.